The country Qatar which is part of the Arab nations subtly embarked on a huge Public Relations work during the FIFA world cup 2022 which many people may not have realized as being PR related.
On the final match of the tournament between Argentina and France, the Argentine team captained by Lionel Messi won the match on penalties and eventually won the cup.
One argument that has raged on for the past decade and a half among football fans is who is considered the “Greatest of All time” in football history between Cristiano Ronaldo and Lionel Messi.
Even after Lionel Messi lifted the world cup trophy which is considered the pinnacle of success in world football, the argument still rages on.
The emir of Qatar (Sheikh Tamim bin Hamad Al Thani) haven clad Messi in the finest Arabic robe/cloak/Bisht on the presentation of the cup couldn’t even settle the debate. But it is certainly a surety that most viewers have been made aware that there is some form of Majestic robe/cloak/Bisht which is worn by the highest rank in the Arabian world.
Mustafa Baig, a lecturer in Islamic studies at the University of Exeter, told the DPA news agency that the bisht is a formal robe worn by royalty, dignitaries, grooms on their wedding day, and graduates at graduation ceremonies.
“So only a select few people would actually wear the Bisht,” he said. “They basically honored him [Messi] by putting it over his shoulders. It’s like a mark of honor, and just kind of a cultural welcoming and a cultural acceptance.” – AL JAZEERA
The Arabian Bisht worn by Lionel Messi generated a lot of controversy in the Western Media. In the face of enormous success, the footballing Western media seemed to be fixated on attaching the stench of failure on the “Arabian Bisht PR”. The footballer (Messi) and the Qatari authorities all received a measure of the criticism but it seemed most people really didn’t care much about the negativity in the Western Media.
It has now become a way of celebration (trend) for the Argentine society primarily because messi is an Argentine.

A young Argentine celebrates in an Arabian Bisht

Peter Drury’s Famous Commentary
“Montiel… Argentina, champions of the world. Again. At last. And the nation will tango all night long. 36 years ago since Maradona and Mexico, here finally is a nation’s new throng of immortals. Scaloni will be fated, Messi will be sainted. “France this time denied… defied.”
“Lionel Messi has shaken hands with paradise,” “The little boy from Rosario, Santa Fe, has just pitched up in heaven. He climbs into a galaxy of his own. He has his crowning moment and of course he is not alone. “And one feels for Mbappe, who scored a World Cup final hat-trick and lost. How can that be?” He was beautiful. He was the point of difference. He has always been the point of difference. Unparalleled! and maybe today there will of course always be those who argue, always be those who debate. And the debate can rage on if you like. But as he falls in love with the object in the world that his heart most desired. It is hard to escape the supposition that he has rendered himself today “THE GREATEST OF ALL TIME