NCA Threatens to Suspend MultiChoice Ghana

The National Communications Authority (NCA) has warned MultiChoice Ghana that it may suspend its Pay TV license due to unfair pricing.

Why the NCA is Taking Action

The regulator says the current subscription model harms consumers. Under Section 13 of the Electronic Communications Act (2008), the NCA can act against companies that hurt public interest. Hence, MultiChoice has 30 days to respond with objections or solutions.

This follows a dispute between MultiChoice (DStv) and Communications Minister Samuel Nartey George. The minister criticized the company’s 15% price hike, calling it unfair to Ghanaians. Hon Sam George compared subscription prices across seven other African markets. Out of which he concluded that Ghana was being “fleeced” on.

Minister’s Strong Stance on Pricing
In a Facebook post, Hon Sam George accused MultiChoice of ignoring Ghanaian subscribers. He compared the situation to Nigeria, where the company reversed price hikes after government pressure.

Hon George rejected MultiChoice’s offer to freeze prices if allowed to keep revenue in Ghana. However, the minister insisted on a price cut, saying: “Corporations have fleeced Ghanaians for too long.”

MultiChoice Defends Its Pricing
On the other hand, MultiChoice argues that a 30% price cut is unsustainable. The company claims current fees reflect operational costs and service quality. Therefore It warned that forced reductions could hurt jobs and service standards.

While acknowledging the stronger cedi, MultiChoice says broader economic conditions don’t support major price cuts. They stated however that the company remains open to further discussions with regulators.

A Battle for Fair Pricing

This standoff highlights the growing tension between corporate pricing strategies and consumer protection in Ghana. While the NCA and the government push for affordable pay-TV services, MultiChoice maintains that its pricing is justified.

What Happens Next
If the NCA suspends MultiChoice’s license, thousands of DStv subscribers could be affected. Thus, the regulator assures the public it’s acting in consumer interest. Consequently, MultiChoice must submit its response within 30 days. Meanwhile, Ghanaian subscribers await a resolution that could change the pay-TV market.