MultiChoice Responds to Government Concerns Over DStv Pricing in Ghana
On 3rd August 2025, MultiChoice Ghana issued a media statement addressing recent remarks by Honourable Samuel Nartey George, Ghana’s Minister for Communications, Digital Technology, and Innovation, regarding DStv subscription fees.
The pay-TV operator expressed concern over the Minister’s comments, noting its ongoing efforts to engage constructively with the government and the National Communications Authority (NCA). MultiChoice emphasized its commitment to resolving the issue through dialogue, highlighting a proposal submitted to the Minister and the NCA for further discussions.
The company also underscored its long-standing presence in Ghana, spanning over 30 years, and its dedication to protecting the livelihoods of its employees, partners, and subscribers.
In its statement, MultiChoice acknowledged the economic challenges facing Ghana but defended its pricing model, citing the competitive and macroeconomic environment as key factors influencing subscription costs.
The company refuted the feasibility of reducing fees as suggested by the Minister, despite the recent appreciation of the Ghanaian cedi, which it described as unsustainable for its operations. MultiChoice reiterated its focus on maintaining service quality and customer choice while keeping prices as low as possible. The statement also affirmed the company’s compliance with Ghanaian laws and its expectation of reciprocal adherence from regulatory authorities.
The response has intensified the public debate over DStv pricing, with subscribers and stakeholders divided on the way forward. While some consumers support the government’s push for more affordable pay-TV services, others recognize the economic pressures faced by MultiChoice and argue that pay-TV is luxury and a choice. They also argue that Ghana, in particular, has a high standard of living. Hence, if DSTV should reduce their price per the minister’s 30 percent benchmark, the company will struggle to be in business.
As tensions persist, all eyes remain on the outcome of further engagements between the company, the Ministry, and the NCA.
The resolution of this impasse will likely shape the future of digital entertainment pricing and regulation in Ghana.
