“My Initial Focus Was To Stabilize And Reshape Public Perception of Shatta Wale”-Sammy Flex

Ghanaian media personality Samuel Atuobi Baah, widely known as Sammy Flex, has broken his silence following his reassignment as Media and Public Relations Manager in a major overhaul of Shatta Wale’s management team.

Previously serving as Artiste Manager for the dancehall star, Sammy Flex took to his Sammy Flex TV platform on Tuesday, July 22, 2025, to reflect on the changes. He acknowledged the challenges of his former role, stating, “Ever since I joined the Shatta Movement team, I had to combine forces like Captain Planet—balancing my PR expertise with managerial duties.” He emphasized that his initial focus was stabilizing the team and reshaping public perception of Shatta Wale but noted, “It’s now time to bring in other energies… the job is too demanding for one person.”

The restructuring, announced by Shatta Wale on Facebook, introduces a refreshed leadership lineup aimed at enhancing efficiency and brand growth. Key appointments include Juwaid Abdallah Sika as General Manager for Bookings, Gifty Nkrumah as Road Manager, and Solomon Ashong (Solash) as Regional Merchandising Coordinator. Sammy Flex’s shift to PR and media strategy highlights the team’s focus on strengthening public engagement. “These are not new faces—they’ve been contributing behind the scenes,” he explained, expressing confidence in the team’s collective strength.

Industry analysts view the reshuffle as a strategic move to elevate Shatta Wale’s global appeal, with Sammy Flex’s media prowess expected to play a pivotal role in the revamped structure.