In addition to more than a dozen ambassadorial deals, Nana Ama McBrown has added Kivo products to her list.
Procus Ghana Limited, producers of Kivo spices has a variety of sub-products ranging from hot pepper, curry powder, ginger powder, 4-in-1 Gari Soaking Mix etc.
The company also produces Mutlu Spaghetti and Kivo Baked Beans.
Nana Ama McBrown, the renowned multi-talented actress has worked with both local and foreign organizations with products that were introduced to the Ghanaian market as far back as 1994.
The actress has numerous ambassadorial deals to her name such that she has been named “the queen of adverts” in the showbiz industry.
From Hisense, Amalena Children Haven, Kasapreko Royal Energy Drink, Tasty Tom, Loncha, Software, Royal couture, Royal Aroma Rice, Toma Insecticide Spray and Mosquito coil, Duffy’s Health and Beauty, Puma Drinks, McBerry biscuits and many more.
Many are wondering how Mc Brown seems to be bagging all the juicy ambassadorial deals from all types of product manufacturers and importers in Ghana.
For those who are curious about the actress’s success and particularly how she is the queen of adverts, the clue may be in having a good and appealing brand image.
For starters, most corporations will detest associating with a controversial or questionable brand.
McBrown has been able to maintain a consistent image both on and off air devoid of any form of controversy. Her brand is so formidable to the point that any form of controversy surrounding her has been related to petty gossip about her job and nothing substantially scandalous.
Due to her consistent positive image and impact on her followers and society, many jump to her defence with the slightest attempt to put a dent in her image.
The actress seems to have mastered the art of a good brand image and reputation. Hence, her image appeals to a variety of brands.
Perhaps other celebrities might want to emulate her example since she has become the epitome of ambassadorial deals in Ghana.
Writer
Andy Pratt
