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“Kwadwo Sheldon, Who Are You? You Are Nobody Without Social Media”-Mona Gucci-VIDEO

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Mona Gucci, a TV presenter at Onua TV, has ignited a heated debate after launching a scathing campaign against Kwadwo Sheldon and other Ghanaian social media influencers on her show.

She argued that individuals who rely solely on platforms like YouTube, TikTok, and Facebook for fame and income should not be considered true celebrities. According to her, without social media, figures like Kwadwo Sheldon would be “nobodies,” implying that their influence lacks the legitimacy of traditional media personalities.

Her comments have drawn mixed reactions, with some agreeing that social media fame is fleeting, while many others especially the youth on such platforms have defended their position and influence in the Ghanaian society. They also argue about building successful careers independently.

The backlash has been swift, with many netizens pointing out that Mona Gucci’s stance reflects an outdated view of fame in the digital age. Critics argue that social media stars like Kwadwo Sheldon have redefined celebrity status by amassing huge followings, securing lucrative brand deals, and even influencing mainstream culture—all without traditional media backing.

Some have also questioned whether TV personalities would hold the same relevance without their platforms, suggesting that Mona Gucci’s remarks may stem from industry rivalry. As the debate rages on, one thing is clear: the line between traditional and digital fame continues to blur, challenging long-held notions of what it means to be a celebrity.


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